An experimental space with a mission to bridge social and cultural gaps within the field of contemporary art, by working with and providing resources for under-represented artists.

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Darryl "Joe Cool" Daniel (b. 1968) is an artist from Long Beach, CA. His artwork has graced the covers of millions of records sold worldwide, starting with the cover of his cousin Snoop Dogg’s smash success, ‘DoggyStyle’.

In the pantheon of hip-hop’s visual history, Joe Cool’s artwork is iconic, and his unique illustrations hark back to a time before commonplace computer graphics.

Joe has partnered with many global brands and retailers to create memorable original designs including ADIDAS, 7-11 and Supreme Clothing to name a few.

Joe Cool also travels the world touring with Snoop Dogg. He has performed onstage in over 30 countries and 48 states as "The Nasty Dogg" as well dozens of broadcast television shows and events.

When not drawing or touring with Snoop, Joe stays busy in comedic acting as well as touring giving motivational speeches. He works with several recovery and art therapy non-profits.

He is currently based in the Long Beach, California.

Previous exhibitions
Dogg House at HVW8, Los Angeles (2011)
Just a Small Introduction to The G-Funk Era, Harlesden High Street, London (2019)
Echo Park ‘92, SWAB Art Fair, Barcelona (2021)
Cities Entwined, Paradise Row, London (2022)

Selected press
Joe Cool - Dogg House Exhibition at HVW8

Snoop Dogg discusses Joe Cool's Dogg House Exhibition, Getty Images
Long Beach Artist Joe Cool Donates Signature Art To Safe Refuge,
Getty Images
Joe Cool discusses his artwork and Snoop Dogg making a song about him on Bomb1st