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Harlesden High Street proudly presents a new solo exhibition of work by Johanna Flato.



DOMAIN ALPHA features a combination of web-based works and installations exploring persistent echoes of imperialism (particularly American) ingrained in contemporary notions of digital frontiers free for the taking. The exhibition title plays on the startup convention of launching a ‘beta’ round of a product or platform: in this instance, the ‘DRAFTx.IO’ website created by the artist. Suspended in an interior window, two heated electric cattle brands glow like dark mirror-images of a neon sign: an ‘X’ and an ‘.IO’. Two research-based projects spin off from explorations of these violently property-claiming assets.

A booth at the core of the exhibition features the website: the Domain Reserve for Art and Frontier Thought (DRAFTx, alternately styled as ‘Draft, TX’). The platform presents a looping carousel of narrated ‘tours’ of Texas landscapes spliced together from Google Street Views. The narrator, a salesperson-avatar generated from the voice and likeness of the artist, speaks to the scenes behind her with scripts appropriated from destiny-commanding, horizon-striving men of American history and literature. In doing so, she assumes the role of Columbia, the traditional white female personification of ‘American Progress’ and the ‘frontier spirit’. The avatar faces away from the scene and out towards the viewer, altogether removed — in disposition and often words — from alternately mythic, contested, nationalistic and overlooked sites which she purports to represent.

Meanwhile, a parallel series of pieces expose and explore the contemporary US/UK imperialism embedded in the ‘.io’ top-level domain. An unassuming darling of the tech startup community for its ‘input/output’ associations, ‘.io’ is actually a country-code TLD representing the British Indian Ocean Territory. This highly restricted site in the Chagos Archipelago saw thousands of local Chagossians illegally evicted in the late 1960s to make way for a joint UK-US military base. Utilising satellite imagery and historical documents, the artist creates an alternative ‘sitemap’ of this territory on a series of whiteboards.

Johanna Flato was born in Texas in 1992 and currently lives and works in London. In her practice, she investigates the ways in which ‘site’ is mediated by language and technology, creating research-based, iterative projects through which these interfaces are made visible. Her materials include maps, text, voice, and algorithms; variable outcomes span experimental micro-organisations, essays, social media series, digital videos, sculptures, and installations. She received her BA in Studio Art and Humanities from Yale University in 2014 and her MA in Contemporary Art Practice from the Royal College of Art in 2018. Recent exhibitions of her work have been presented at Annka Kultys Gallery, Sluice Art, RAW Labs and the Royal College of Art, among others. This is her first solo exhibition in London.

Private View: Wednesday 31 July 2019, 6PM – 8PM

Exhibition dates: 31 July 2019 - 28 Aug 2019
Open Wednesday – Saturday, 12PM – 6PM (and by appointment)



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Johanna Flato - Domain Alpha 31st July - 28th August Images 1 & 2. DRAFTx.IO, 2019 (Install shot) Interactive website, monitor, keyboard, mouse, booth built with aluminum extrusion system and fabric, desk built with aluminum extrusion system and mirrored acrylic 2.5m x 2.5m x 2.5m 3 – 5. DRAFTx.IO (Spirit of The Frontier Tours), 2017/2019 (Video screengrabs) Interactive website 6 – 9. Columbia Welcomes, 2019 Cardboard cutout 50cm x 164cm x 36cm & The Trail Leads West, 2019 Printed linoleum 250cm x 350cm For further information about the works or to receive a sales catalogue, please email info@HarlesdenHighStreet.com or send us a message on here

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